French style fashioner Jacques Heim, who possessed a sea shore shop in the French Riviera resort town of Cannes, presented a moderate two-piece configuration in May 1946 which he named the “Atome,” after the littlest known molecule of matter. The lower part of his plan was sufficiently enormous to cover the wearer’s navel. comprar biquíni
Simultaneously, Louis Réard, a French car and mechanical architect, was running his mom’s unmentionables business close to Les Folies Bergères in Paris. He saw ladies on St. Tropez sea shores moving up the edges of their bathing suits to improve tan  and was motivated to create a more negligible plan. He managed extra texture off the lower part of the bathing suit, uncovering the wearer’s navel unexpectedly. Réard’s string two-piece comprised of four triangles produced using 30 square inches (194 cm2) of texture printed with a paper pattern.
At the point when Réard looked for a model to wear his plan at his question and answer session, none of the standard models would wear the suit, so he employed 19 year old bare artist Micheline Bernardini from the Casino de Paris. He acquainted his plan with the media and public on July 5, 1946, in Paris at Piscine Molitor, a public pool in Paris. Réard held the public interview five days after the primary trial of an atomic gadget (nicknamed Able) over the Bikini Atoll during Operation Crossroads. His bathing suit configuration stunned the press and public since it was the first to uncover the wearer’s navel.
To advance his new plan, Heim recruited skywriters to hover over the Mediterranean hotel promoting the Atome as “the world’s littlest washing suit.” Not to be outperformed by Heim, Réard employed his own skywriters three weeks after the fact to fly over the French Riviera publicizing his plan as “more modest than the littlest swimming outfit in the world.”
Heim’s plan was the first to be worn on the sea shore, however the name given by Réard stayed with the public. Despite huge social opposition, Réard got in excess of 50,000 letters from fans. He likewise started a strong promotion crusade that told the public a two-piece bathing suit was not a real swimsuit “except if it very well may be gotten through a wedding ring.” According to Kevin Jones, keeper and style student of history at the Fashion Institute of Design and Merchandising, “Réard was relatively revolutionary by around 15 to 20 years. Just ladies in the vanguard, generally privileged European ladies embraced it.”